Terms of use

Life Brand

Last updated: February 25, 2020


Loblaw Companies Limited and/or a Loblaw Companies Limited subsidiary (collectively and individually "Loblaw") is pleased to provide this mobile application or website (the “Application”) for your personal, non-commercial use. By using this Application, you agree to be legally bound by the terms set out below, and to comply with all applicable laws and regulations. If you do not accept and agree to be legally bound by and comply with the terms below, please do not access or use the Application.

In the event that any Loblaw subsidiary website contains terms and conditions for the use of that website which conflict with or are inconsistent with these terms, those terms and conditions for use of that website will prevail and govern to the extent of the conflict or inconsistency in connection with the use of that website.

Use of Application and Ownership of Intellectual Property

This Application contains many of the valuable trademarks (“Trademarks”), names, package designs, copyrighted works and other proprietary materials that are owned by Loblaw, licensed to Loblaw or otherwise provided by a third party to Loblaw (collectively, the "Proprietary Materials"). Notwithstanding any other term or condition in this document, Loblaw, or the applicable third party, retains ownership of all Proprietary Materials in, on and from this Application. All Proprietary Materials are protected by Canadian and international intellectual property laws.

Except as expressly stated therein, this Application is provided for your personal noncommercial use and you may not copy Proprietary Materials from this Application for commercial use. You may copy Proprietary Materials (other than Trademarks) in limited quantities from this Application for your personal, non-commercial use provided that any copyright notice affixed to the Proprietary Materials on the Application remains affixed to the copied Proprietary Materials. You may not use any software, data mining tools, bots, automated tools, engines, agents or similar data gathering and extraction tools to scrape, navigate, search or collect any information from the Application and the Proprietary Materials. Loblaw reserves the right to restrict your use of this Application at any time, which may include terminating your permission to make personal copies of material from this Application.

Nothing contained herein shall be construed as conferring by implication or otherwise any license or right under any patent, trademark, copyright or other proprietary right. Therefore, the use, copying or reproduction of the Trademarks for any reason without the express written permission of Loblaw is strictly prohibited. All rights reserved.

You are prohibited from using this Application to post or transmit any unlawful, threatening, libelous, defamatory, obscene, scandalous, inflammatory, pornographic or profane material or any material that could constitute or encourage unlawful conduct. Loblaw may from time to time monitor or review material transmitted or posted using this Application and reserves the right to delete any material the company deems inappropriate. Loblaw is under no obligation to do so and assumes no responsibility or liability arising from any material transmitted or posted using this Application.


Your use of this Application and material from this Application is at your own risk.

Loblaw strives to provide accurate and up-to-date material on this Application. However, Loblaw makes no warranties or representations as to the accuracy or timeliness of the material provided on this Application. Loblaw assumes no liability or responsibility for any errors or omissions on this Application.

This Application may contain, or refer to, documents containing forward-looking statements which reflect management's expectations regarding Loblaw's future growth, results of operations, performance and business prospects and opportunities. Wherever possible, words such as "anticipate", "believe", "expects", "intend" and similar expressions have been used to identify these forward-looking statements. These statements reflect management's beliefs, and are based on information available to management, at the time the documents were prepared. Forward-looking statements involve significant risk, uncertainties and assumptions. A number of factors could cause actual results, performance or achievements to differ materially from the results discussed or implied in the forward-looking statements. These factors should be considered carefully, and prospective investors should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this Application or in documents referred to in this Application are based upon what management believes to be reasonable assumptions, Loblaw cannot assure prospective purchasers that the actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date the documents were prepared, and Loblaw assumes no obligation to update or revise them to reflect new events or circumstances.

Neither Loblaw, any of its agents, nor any other party involved in creating, producing, or delivering this Application is liable for any damages whatsoever arising out of your access to, or use of, this Application or any material from this Application. Without limiting the foregoing, this Application and the material provided on this Application are provided "AS IS" WITHOUT WARRANTY OF ANY KIND EITHER EXPRESSED OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NONINFRINGEMENT.

Loblaw assumes no liability or responsibility for any damage to you, your computer, or your other property, due to your access to, use of, or downloading of this Application or any materials provided on this Application.

Material Errors, Technical Problems or Fraud

We reserve the right to withdraw or temporarily change or suspend all or part of the Application in any way, in the event of a material error, omission, technical problem, computer virus or bugs, tampering, unauthorized intervention, fraud, technical failure or any other cause beyond our reasonable control that interferes with the proper conduct of any aspect of the Application as set out in these terms. Any attempt to deliberately damage the Application or to undermine the legitimate operation of the Application in any way (as we may determine in our sole discretion) could be a violation of criminal or civil laws and should such an attempt be made, we reserve the right to seek remedies and damages to the fullest extent permitted by law.


Loblaw has not reviewed any or all of the websites that may be linked to this Application and is not responsible for any websites linked to this Application. Your linking to any websites from this Application is at your own risk. By linking to a website or permitting a link to this Application, Loblaw does not endorse the website operator or the content of the linked website.

Idea Submission/Use of Information

Loblaw does not accept unsolicited ideas for new products, packaging, marketing, advertising, research, business operations and the like. Should you ignore this policy and submit an idea to Loblaw, you agree that the idea becomes and remains the sole and exclusive property of Loblaw without further liability or compensation to you.

If you respond to Loblaw with any information, including but not limited to feedback, data, questions, comments, suggestions, or the like, such information shall not be deemed confidential. All such submissions shall be deemed the property of Loblaw, and your submission of information shall constitute an assignment to Loblaw of all worldwide rights, titles, and interests in such information. Loblaw will not be liable for any use or disclosure of such information. Loblaw will not have any obligation to keep such information confidential and will be free to reproduce, use, disclose and distribute the information to others without limitation. Loblaw will be free to use any ideas, concept, know-how or techniques contained in such information for any purpose whatsoever, including but not limited to developing, manufacturing and marketing products which incorporate or otherwise rely upon such information.

Loblaw welcomes your comments and suggestions on this Application and products, but Loblaw does not seek to solicit any confidential or proprietary ideas, suggestions, materials or other information relating to developing, designing, redesigning, modifying, manufacturing or marketing its products or any new products. By submitting information, you warrant that Loblaw may publish such information, use it as part of its operations, and incorporate its concepts in Loblaw products without liability or compensation to you.


Without limiting the generality of these terms, your use of the Application is also subject to the terms of our Privacy Policy, which is hereby incorporated into and made part of this document.  Please carefully review our Privacy Policy . By using the Application, you signify that you have read, fully understand and agree to be legally bound by our Privacy Policy.

Applicable Law

You agree that the laws of the Province of Ontario, Canada govern any use of this Application, without regard to rules relating to conflict of laws, including with regard to any dispute arising out of your use of this Application or material from this Application. The United Nations Convention on Contracts for the International Sale of Goods shall not apply. The courts of the Province of Ontario shall have exclusive jurisdiction over all claims.

Online Purchases

If applicable, all orders made through a Loblaw website will be subject to the terms and conditions outlined in the website relating to the purchase in question. Pricing and other terms and conditions relating to the purchase of the product in question will be as stated in applicable website, and this information may be changed at any time without notice. Prices may differ from those for purchases made through other channels. You have a legal obligation to pay for any orders indicated to be made by you. You must be of the age of majority in your jurisdiction to make online purchases.

Safe Shopping

Your safe and secure online shopping experience is our top priority. As such, we routinely monitor the Application for suspicious activity. However, the transmission of data or information over the internet or other forms of networks may not be secure, and is subject to possible loss, interception or alteration while in transit. We do not assume any liability for any damage you may experience or costs you may incur as a result of any electronic transmissions over the internet or otherwise on or within the Application, such as transmissions involving the exchange of electronic messages of any kind (including those which may contain your personal information). In no event will the information you provide on or through the Application be deemed to be confidential, create any fiduciary obligations to you on our part, or result in any liability to you on our part in the event that such information is inadvertently released by us or accessed by third parties without your consent.

Our Right to Change these Terms

We reserve the right, in our sole discretion, to modify all or a portion of these terms at any time without further notice and without incurring any liability or obligation. If we do this, we will post the changes to these terms on the Application by indicating at the top of this page the date these terms were last revised. Your continued access to and/or use of the Application after any such changes constitutes your acceptance of, and agreement to be legally bound by, these terms as revised. It is your sole responsibility to regularly check the Application to determine if there have been any changes to these terms and to review such changes.

Severed Provisions and Entire Agreement

If any provision of this agreement is unenforceable, that provision shall be deemed severed from this agreement and shall not affect the validity and enforceability of the remaining provisions.

This is the entire agreement between the parties relating to the subject matter.

Product Availability Disclaimer

Our product selection and availability may vary between stores and can change at any time without notice. Some of our products are also only available seasonally.